Vibrant Wellness Day
Done while at GRAPHEK
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Vibrant Emotional Health wanted to create a wellness event to celebrate healthcare workers in New York. For this process, I led the team in mood boarding exercises to establish the tone for the event brand and assisted with creative workshops to determine event name options. The event had to work with the existing brand colors and fonts but needed to stand out. I incorporated stock photography with a custom photo treatment style to be unique for this event.
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As Art Director, I oversaw the creation of the brand extension to the various collateral pieces needed for the event including signage, social media graphics, and sponsor templates.
