NBOA Rebrand

GRAPHEK partnered with NBOA to conduct a full-scale rebrand complete with extensive research and an inviting brand that would appeal to their multiple audience segments and drive membership engagement. The established brand uses custom patterns that were developed to echo aspects that business leaders in independent schools interact with daily and themes that represent membership benefits such as, growth, community, and resources. Motifs are used to help tie the brand together using distinctive design elements that pair well with a combination of patterns and images, and can be adapted across a span of collaterals.