Kansas City Action Fund Branding

While at GRAPHEK, I worked as the Art Director to rebrand Kansas City Action Fund (KCAF). This included the oversight of the creation of a new logo, brand assets (including custom patterns, textures, and photo research), and comprehensive brand guidelines.

After the branding components were solidified, I led the design team in collateral extension to print and digital assets including social media graphics, email graphics, a PPT template, and ads. We then included all of the collaterals in the comprehensive guidelines so that future designers would have brand extension examples when working with the assets.