National Parks Conservation Association
Done while at GRAPHEK
Win-Win Report: winner of two Gold EXCEL awards for report design and infographic design
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NPCA needed an engaging report to use on the Hill and for potential donors. The report tied the relationship between our National Parks and the endangered species that call them home. Working within the existing brand and website, I developed a cover concept that emphasized the relationship between the parks and the animals and how helping one helps the other. This concept was extended throughout the interior pages utilizing park and animal imagery, maps, and icons.
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NPCA needed a report/atlas to highlight key landscapes in the US that would benefit from being protected. The geospatial atlas was designed to work as a continuous report as well as pulled apart pieces to use with targeted areas of the country. I developed a layout system that allowed for each landscape to feel consistent while also celebrating what makes each area unique. I utilized park imagery and created custom icons and maps for each landscape.
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NPCA and Subaru needed a report to showcase a successful example of the Zero Landfill Initiative in a National Park. I worked to bring this story to life and act as a guide for future parks wanting to implement the program. Due to a lack of photography, custom illustrations were used with accompanying smaller photos and custom infographics highlighting key data points.
