National Association of Social Workers Social Work Advocates
Work done while at GRAPHEK
Winner of GDUSA Award, Gold Trends All-Media Award, 8 Gold EXCEL Awards, 2 Silver EXCEL Awards, and 3 Bronze EXCEL Awards for redesign, feature article design, and cover design
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While at GRAPHEK, I had the privilege of working on the total redesign of NASW’s flagship publication. They wanted to turn their newspaper publication into a magazine. I assisted in the research phase of their membership audience segments and utilized the information gathered to drive the redesign process. I created the nameplate, masthead, departments, and feature system from the ground up in collaboration with GRAPHEK’s Creative Director. This included the development of a grid system, font and color exploration, pull-quote and call-out treatment and style for illustrations and photography.
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I assist and Art Direct the production of each issue. This includes meeting with the editor-in-chief, writers, and other designers. I also create the imposition/page planner that includes editorial content as well as advertisements. In this role, I not only provide critique and art direction, but I also create custom illustrations and mixed media creations for covers and features. Below are a selection of covers and features I created myself.
