USO Salute to Special Ops Gala

USO holds an annual awards dinner to honor different divisions of the military. For the year honoring the Special Forces Operations, I led the event branding design and extension. USO wanted something sleek and professional so I came up with a concept that utilized a typographic solution and figure of a special forces operative. The “A” form acts as a spotlight on the figure that could be extended across multiple collaterals. These collateral included the program, motion graphics, and event signage. The program cover incorporated special gold and black foils to make the branding elements pop while adding an elegant tone to the overall event.