ISPA EXPO 2022

The International Sleep Products Association (ISPA) holds the largest expo in the industry every two years. They wanted a fresh, exciting logo and look and feel to reenergize their attendees. As Art Director, I was heavily involved in the research and mood boarding phase to determine where they wanted the brand to go tonally. I developed a new logo that could be updated each year. The visual brand was then developed utilizing existing expo photos and stock imagery. I developed custom patterns and utilized textiles from the products as textures and patterns. I then extended and directed the extension to various collaterals for the event including ads, postcards, direct mail, social media graphics, motion graphics, website graphics, and toolkits for exhibitors.